bKash becomes country’s best, most loved brand for 5th consecutive year

bKash remained as the country’s best brand among. top local and multinational brands for the fifth consecutive year through a
consumer survey conducted by Bangladesh Brand Forum (BBF).

Following the success of 2019 to 2022, the country’s largest Mobile Financial
Services (MFS) provider, bKash, retains its position as the overall best
brand among the top 15 brands in the country.

At the same time, bKash has been selected as the ‘Most Loved Brand’ under the
Mobile Financial Services (MFS) category for the seventh time in a row.

This recognition reflects that bKash has been facilitating freedom and
empowerment in daily transactions of millions for over 12 years and fostering
financial inclusion as a whole, said a press release.

Bangladesh Brand Forum (BBF), in association with The Daily Star, organised
the 15th edition of the Best Brand Award yesterday at a city hotel in Dhaka.

Based on the survey of nSearch Ltd., a research organisation, BBF honoured
the winning brands with crests and certificates.

From bKash, Chief Executive Officer Kamal Quadir, Chief Marketing Officer
Mir Nawbut Ali, Chief Product and Technology Officer Mohammad Azmal Huda,
Chief Human Resources Officer Ferdous Yusuf, Chief Communications Officer
Mahfuz Sadique, Chief Risk Officer Ahmed Ashique Hussain, Head of Brand
Ashraf-Ull-Bari and other high officials were present at the event.

Bangladesh Brand Forum has been organising the ‘Best Brand Award’ for the
last one and a half decades to motivate brands to achieve customer
satisfaction.

This year, 10,000 consumers have participated in this survey from eight
divisions across the country. In total, 56 awards were presented at the
programme. Alongside, the names of the second and third ‘Most Loved Brands’
for all 40 categories were also announced there. (BSS)