RFL manufactures helmet for the first time

RFL, the country’s one of the leading business conglomerates, has launched motorcycle helmet in the market in a bid to deliver high-quality helmets within the purchasing power of people.

RN Paul, managing director of RFL Group, unveiled the cover of “Safemate” branded helmet manufactured for the first time in the country at a city hotel today.

This helmet is being produced in the factory of Durable Plastic Limited, a sister concern of RFL Group, located at Palash in Narsingdi. The factory has an annual production capacity of over 120,000 pieces of helmet. Initially, around Taka 20 crore has been invested in this factory, said a press release.

Currently, the annual helmet market in the country is over Taka 500 crore. Almost all helmets used in Bangladesh are imported. About 60 percent of imported helmets come from India while the remaining 40 percent from China.

Addressing the function, RN Paul said that helmet is an important accessory for the bikers. Apart from ensuring safety, it is mandatory for bikers and pillion riders to wear helmet as per the existing laws of the country.

“The number of motorcycle users in Bangladesh is increasing day by day due to various reasons including socio-economic conditions, lifestyle changes. For the same reason, the demand for helmets is also rising,” he added.

Paul also said that the helmets available in Bangladesh are almost imported and most of the imported helmets are not of standard quality.

The Safemate helmet is BSTI certified, which is the only one in Bangladesh. Standard helmet should be used by everyone during journey. In this context, RFL has started involving in helmet business. The main purpose of entering into such business is to deliver high-quality helmets within the purchasing capacity of people.

Toukirul Islam, executive director of Durable Plastic Limited, said that the main feature of Safemate helmet is that it is made of advanced ABS shell and PC material.
It has high quality belt and locking system. Moreover, there is an advanced ventilation system to ensure the comfort of the users.

He also said that there is a plan to export Safemet helmets after meeting the needs of the country. Some foreign buyers have already visited the factory and expressed their satisfaction with the production system.

Initially, two types of helmets will be available in the market. The half face helmet will have a maximum retail price of Taka 1,400 and the full face helmet will have a maximum retail price of Taka 2,250.

“Safemate” helmets are available at superstores apart from shops that sell bike accessories and helmets.

Durable Plastic Limited’s head of marketing Esfaquel Hoque, assistant general manager (Operation) Nahid Kabir, PRAN-RFL Group’s assistant general manager (public relations) Touhiduzzaman and high officials of Durable Plastics Limited were present on the occasion. (BSS) –